Aaditya Sharma
Senior Product Designer at Brainstorm Force. Seven years shaping AI-native SaaS products end to end, from interaction model to shipped code: three products built 0-to-1, one design system running across 20+ products, and an AI-assisted workflow I use daily and teach in the open.
7+ years
Product design experience built on a frontend engineering foundation
20+ products
Designed across SaaS, WordPress, ecommerce, automation, AI, and design systems
0→1
Built three products from scratch as the sole designer
Current focus
Owning product decisions early enough that engineering never has to guess what I meant.
Selected work
Each one starts with a product problem that wasn’t fully defined, and shows how I resolved it.
Featured Work
AI-assisted SEO product
Designed a focused SEO workflow that helps site owners understand issues, prioritize fixes, and track improvement without feeling buried in data.
0→1
designed the product solo, from philosophy to shipped experience
3 reviewers
independently praised SureRank's clarity over Yoast and Rank Math, unprompted
6 AI
capabilities built natively into the workflow, not bolted on as a separate panel
Featured Work
SaaS workflow design
Reframed a complex automation setup into a guided builder with clearer states, smarter defaults, and faster path-to-publish.
0→1
built as sole designer, from first canvas to paying customers
7→3
onboarding steps before a user reaches their first automation
5–10 engineers
coordinated with as the sole designer across four product phases
Featured Work
Design system foundations
Unified UI foundations across 12 WordPress products by reducing design debt, improving design-to-engineering consistency, and turning the component library into a documented operating system.
12+
products in the suite already running on Force UI, with rollout ongoing
0 rebuilds
components engineering had to rebuild from scratch once Storybook shipped matching Figma
45+
components and patterns documented
Product breadth
Automation, ecommerce, SEO, forms, memberships, and website building are all connected, with shared users, shared edge cases, and design decisions that ripple across products. Most designers work on one product at a time. I’ve had to hold the whole thing in my head.
Ottokit
Force UI
SureRank
Astra
Spectra
SureCart
SureMembers
SureForms
SureDonations
SureMail
ZipWP
Starter TemplatesAutomation and AI workflows
Cross-product design system
AI-native SEO
WordPress themes
Website building
Ecommerce
Membership products
Form creation
Donation workflows
Email delivery
AI website creation
Template discovery
About
I care most about the moment before anything gets built: the decision about what the product should actually do. I work closely with product and engineering to make that decision tangible early, then use code and AI to validate it fast and communicate it clearly to whoever has to build it next.
On Ottokit, I spent two weeks on interaction architecture before opening Figma. That decision held across four product phases.
On SureRank, I rewrote every SEO issue in plain language before touching the UI. It became the product's most cited differentiator.
My frontend background means I've written the React components I design. I know what's cheap to build and what looks simple but isn't.
Skills and tools
Owns the full problem: research, flows, states, edge cases, and specs
UX strategy
Research synthesis
User flows
Product thinking
Built Force UI, now running across 12 products
UI design
Design systems
Variables
Component libraries
Ships React and has closed the gap between Figma and production across multiple products
React and Next.js
Tailwind CSS
Production prototyping
Accessible interfaces
Uses Claude and Codex as thinking tools, not output machines
Claude and Codex
AI-native UX
Research synthesis
Documentation and QA
Experience
2021 – Present
Brainstorm Force
Led product design for Ottokit, SureRank, Force UI, and 9 other products in a connected SaaS ecosystem. Sole designer across 3 flagship products built 0-to-1.
Help teams make clearer product decisions, explore more directions, and move validated ideas toward production with greater speed and confidence.
2021
Brainstorm Force
I grew from designing interfaces into owning complete product experiences: defining user flows, simplifying complex workflows, shaping product direction, building reusable systems, and partnering closely with product and engineering teams.
Contributed across 20+ products, including Ottokit, SureRank, Force UI, Astra, Spectra, SureCart, SureForms, and other products in the ecosystem.
2020
Brainstorm Force
I moved beyond building attractive websites to understanding user needs, information architecture, interaction patterns, responsive behavior, and the product decisions behind an effective interface.
Developed the visual craft and UX foundation that now help me create polished experiences without losing sight of usability or implementation.
2019
Brainstorm Force
I started my career building responsive interfaces and translating designs into working products. That engineering foundation taught me how browsers, components, constraints, and production systems shape the final user experience.
Today, it helps me design realistic solutions, communicate clearly with engineers, prototype ideas, and close the gap between design intent and implementation.
Independent practice
Design Health shows how I turned a recurring design-system problem into a working product. My workflow article explains the Claude, Codex, and design tools I use to move from ambiguity to tested decisions.