Aaditya Sharma
I turn ambiguous product problems into clear interaction models, scalable systems, and experiences that hold up in production. Seven years in SaaS, grounded in frontend engineering, now accelerated by AI. I help teams make better decisions faster and ship with more confidence.
7+ years
Product design experience built on a frontend engineering foundation
20+ products
Designed across SaaS, WordPress, ecommerce, automation, AI, and design systems
0 → 1
Built three products from scratch as the sole designer
Current focus
Leading product design with AI-assisted workflows, scalable systems, and a practical understanding of how ideas move into production.
Selected case studies
Each one starts with a product problem that wasn’t fully defined, and shows how I resolved it.
Featured Work
Reframed a complex automation setup into a guided builder with clearer states, smarter defaults, and faster path-to-publish.
Role
Sole product designer: interaction model, flows, states, specs, implementation QA, and full design system built from scratch
Tools
Impact
First-workflow creation rate improved significantly after the onboarding redesign. The canvas architecture held across three years without a rebuild.
Featured Work
Unified UI foundations across 20+ WordPress products by reducing design debt, improving design-to-engineering consistency, and turning the component library into a documented operating system.
Role
Led design system strategy, component architecture, token system, documentation, UAT feedback loops, and design-engineering alignment. Worked alongside one other designer.
Tools
Impact
Design speed increased. Engineering build time decreased. UI inconsistency cases dropped across the product suite.
Featured Work
Designed a focused SEO workflow that helps site owners understand issues, prioritize fixes, and track improvement without feeling buried in data.
Role
Product strategy, UX/UI design, dashboard design
Tools
Impact
Reviews consistently cite clarity and actionability as SureRank's main differentiator against Yoast and Rank Math.
Product breadth
Automation, ecommerce, SEO, forms, memberships, and website building are all connected, with shared users, shared edge cases, and design decisions that ripple across products. Most designers work on one product at a time. I’ve had to hold the whole thing in my head.
Ottokit
Force UI
SureRank
Astra
Spectra
SureCart
SureMembers
SureForms
SureDonations
SureMail
ZipWP
Starter TemplatesAutomation and AI workflows
Cross-product design system
AI-native SEO
WordPress themes
Website building
Ecommerce
Membership products
Form creation
Donation workflows
Email delivery
AI website creation
Template discovery
About
I'm a Senior Product Designer with seven years of experience shaping SaaS products, complex workflows, and design systems. I work closely with product and engineering to define the right interaction model, make decisions tangible, and use code and AI to explore, validate, and communicate ideas with greater clarity.
On Ottokit, I spent two weeks on interaction architecture before opening Figma. That decision held across four product phases.
On SureRank, I rewrote every SEO issue in plain language before touching the UI. It became the product's most cited differentiator.
My frontend background means I've written the React components I design. I know what's cheap to build and what looks simple but isn't.
Skills and tools
Owns the full problem: research, flows, states, edge cases, and specs
UX strategy
Research synthesis
User flows
Product thinking
Built Force UI, now running across 12 products
UI design
Design systems
Variables
Component libraries
Ships React and has closed the gap between Figma and production across multiple products
React and Next.js
Tailwind CSS
Production prototyping
Accessible interfaces
Uses Claude and Codex as thinking tools, not output machines
Claude and Codex
AI-native UX
Research synthesis
Documentation and QA
Experience
2021 – Present
Brainstorm Force
Led product design for Ottokit, SureRank, Force UI, and 9 other products in a connected SaaS ecosystem. Sole designer across 3 flagship products built 0-to-1.
Help teams make clearer product decisions, explore more directions, and move validated ideas toward production with greater speed and confidence.
Product Design
SaaS products, workflows, and design systems
I grew from designing interfaces into owning complete product experiences: defining user flows, simplifying complex workflows, shaping product direction, building reusable systems, and partnering closely with product and engineering teams.
Contributed across 20+ products, including Ottokit, SureRank, Force UI, Astra, Spectra, SureCart, SureForms, and other products in the ecosystem.
Design Growth
From visual execution to user-centered design
I moved beyond building attractive websites to understanding user needs, information architecture, interaction patterns, responsive behavior, and the product decisions behind an effective interface.
Developed the visual craft and UX foundation that now help me create polished experiences without losing sight of usability or implementation.
2019
The foundation
I started my career building responsive interfaces and translating designs into working products. That engineering foundation taught me how browsers, components, constraints, and production systems shape the final user experience.
Today, it helps me design realistic solutions, communicate clearly with engineers, prototype ideas, and close the gap between design intent and implementation.
Independent practice
Design Health shows how I turned a recurring design-system problem into a working product. My workflow article explains the Claude, Codex, and design tools I use to move from ambiguity to tested decisions.